AMAZON VIDEO SERIES WITH MARIO
Create a High-Converting Product Listing
Course Content
Creating a High Converting Product Listing that sells is a massive challenge. After all, you are often competing with established sellers who have heaps more experience than you do. But don't despair – there are several different aspects that make up a good listing, and we are going to look at each of them in detail.
 
But first, let's get started with thebasic overview
 
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Write Product Descriptions that Inspire People to Buy
Now we are getting to the last stage of the listing, and you still haven't had a chance to tell people how awesome your product it! And what is this HTML "stuff" that everyone is talking about?

Here are some basic HTML options that Amazon will usually allow.

Bold Text Style:<b>Insert Text</b>

Line Break:<br> Insert Text </br>

Paragraph: <p>Insert Text</p>

Bullet Points (this is actually a workaround): • Insert Text<br>

Please note: if you get a message when trying to save your listing "The Product Description you provided was invalid. Please verify that it does not contain any special characters." then something is likely to be wrong with the HTML code you have used.

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High Converting Photos & Infographics
Have you chosen your Hero or Main image? Are you looking very blankly at the screen right now with no idea of what that means? Mario will walk you through the terminology, and how to get great photos and infographics.
 
For those who like the technical answers, here is a link to
 

For details on how to prepare a product image, read this article from Amazon.com.au
Prepare Product Images

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Creating Bullet Points that Sell
You want at least five (5) key features in the bullet points, and you will also want to use some of the keywords that you have already located in here too. See what other tips Mario has for you
 
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Optimising Your Product Title
Product titles are one of the most important parts of your listing, and there are multiple elements to consider. Let's take a closer look at what you need to get an amazing product title.
 
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Keyword Research Tools
One of the most important things you need when creating Amazon listings are keywords. Watch this video to learn a bit more about different tools to assist in conducting keyword research.
 
Want to get these solutions for yourself? Below are links to all the programs mentioned by Mario in the video.
 
 
Keyword Tool Dominator – available for Amazon.com and Amazon.com.au searches
 
Revseller – only works with a Professional Amazon.com seller account (not currently available for Amazon.com.au)
 
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Research Tools and Links
We talk about heaps of different research tools, but where do you find them? Below are links to many of our favourites.

Google Chrome browser

Jungle Scout Chrome extension

Viral Launch

Revseller Chrome Extension